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Positive Connections: Fan Stories

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Welcome back for another installment of Positive Connections: Fan Stories!

In the story below, Alex and Ani Westport shares how a new young fan, Bella, came into the store and built a set that is uniquely her!

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During a Charmed by Charity™ event for Bully Breed Rescue, we had a new client come in. It was 10 year-old Bella’s first time shopping at an Alex and Ani. She came in because she saw that we were hosting a Charmed by Charity™ event for Bully Breed Rescue and her family had adopted a pit bull a few years ago. Bella’s birthday is coming up, so her grandfather and grandmother wanted to get her some early gifts. After our bartender, Lauren, gave Bella the tour of the store and the meaning wall, Bella came to a decision about what bangles she wanted to get. She chose the initial “B,” her September birthstone, and the Star of David all on her own. Bella was very proud after creating her very first Alex and Ani set and she can’t wait to come back and add more to her collection!

Shop the Initials Collection.
Shop the Birthstones Collection.
Shop the Star of David Charm Bangle.


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